We’ve almost fully utilised the power of Yoast’s WordPress SEO plugin. Last time, we went through some of the more advanced individual post settings and discussed why it’s important to keep certain pages and sections out of Google’s index. In a nutshell, you want Google to see the pages with lots of written content and few external links. Other pages, such as your login page, are like leaks in a faucet. They siphon off your total page rank, ultimately harming your chances of ranking well for certain photography related search terms.
Now we’re going to switch gears and have a look at internal linking and XML sitemaps. You can find those setting in the same toolbar on the bottom left of your WordPress dashboard.
What is an XML sitemap? Without getting too technical, it’s a list of all the pages on your website. You send this list to search engines so they don’t skip over the…