Today I was searching for something. Actually I was looking for something on Johathan Ive, the master designer at Macbook Pro body. Instead, I found a fascinating documentary about industrial design. It’s called Objectified.

I can hear you saying now, all the moaning and groaning, what the hell am I talking about design and Macbooks? Well, I feel that design is so important in photography.  They are the creators of those fantastic simple lines. The ones that we all like to shoot. And of course, in Jonathan’s case, the very elegant Macbook. Who can fault the great looking design work of the Macbook unibody?

I personally draw inspiration from some of these people. It allows me to see a different perspective of the elements they work with and the materials they use. Also, it can show me what they were…