As digital cameras become more and more advanced, the competition between camera manufacturers steadily becomes stiffer and stiffer. The bar is set high and each company puts a lot of effort in staying on top.

And that’s probably one of the biggest reasons why an unlikely partnership formed between the biggest names in the industry: photography giant Nikon Corporation with its subsidiary, Nikon Systems, Inc., (which have been developing all the firmware installed in Nikon digital cameras to date) and electronics manufacturer Fujitsu Broad Solution & Consulting, Inc. The two companies established a new joint company, which is now known as Nikon Imaging Systems. The company is expected to hire a hundred employees. And beginning in August 1 of this year, all firmware development and production of interchangeable lenses for Nikon cameras will be under this new company.

Nikon Imaging Systems was formed for the sole purpose of developing firmware for Nikon cameras. The goal is to make use of both…