It’s 5 A.M and cold in Melbourne. I’m wide-awake, drinking my first espresso of the day, and I suddenly feel like I should be doing something else. I’m going through photos from yesterday’s shoot. Sure, it’s productive, but maybe a different approach, a different angle, that might bring in more clients.
It’s a thought that’s not uncommon among photographers and creative types. Sometimes you feel like you’re targeting the wrong audience with your work. Perhaps your work only speaks to a tiny fraction of people on this planet, and if you could just widen that slice, the business would boom. I often wonder if my photography is too niche, too specific for the mass market. Maybe I should photograph something different today…
And then I sit back, take another sip, and say to hell with that! The feeling of doubt and uncertainty is never any fun, but do you want to know…